3 Mar 2004 -- Power-Linx Supports Sales Growth,

Adds Two Sales & Marketing Directors

TIERRA VERDE, Fla.--(BUSINESS WIRE)--March 3, 2004--Power-Linx, Inc., (OTCBB:PWLX - News), the leader in powerline communication products, has added two additional Sales & Marketing Directors: James P. Markus and Michael E. Tomlinson.

Mr. Markus has held positions as an executive-level officer, business consultant, operations manager, strategic business manager, and entrepreneur during the past 20 years. These include President and Vice-President positions with Dales of Ontario, Canada; Rainbow, Inc., Universal American Trading, and FCI Acquisitions LLC where he was instrumental in generating significant sales growth. He holds a BBA degree in Marketing from the University of Windsor and has working knowledge of both the French and Spanish language.

Mr. Tomlinson has held Vice President Sales and Marketing positions at the corporate, area, and division levels for the past 20 years. He has had a career of increasingly responsible and highly successful General Management, Sales and Marketing assignments with Havatampa Cigar, Lenox, PepsiCo, and Procter and Gamble both in the field and at corporate headquarters. He holds BBA degrees in Marketing and Management from the University of Memphis and is also a member of the Tampa Bay Exchange Club.

Commenting on the new PowerLinx team members, Michael Ambler, President & COO stated: "The PowerLinx Team which has now grown with the addition of these two talented directors of sales and marketing will continue to focus on growing top line revenue. The Company now has three very saleable and marketable powerline communication product lines. And, we now have resources in place to facilitate pushing product into our markets. To that end, we expect to add additional sales associates, both internal and external, in the coming months with the expectation of developing a sales team for each of our product lines."

The Company designs, develops, manufactures and sells, powerline products and applications to transmit voice, video, audio and data either individually or any and all combinations over power lines, in AC and DC power environments, on any and all power grids as well as twisted pair and coax. The applications the Company sells include consumer video security, consumer electronic products, transportation safety, and commercial security products. These products are sold to original equipment manufacturers (OEM), dealers, distributors, retailers, and consumers throughout the world. Key products include:

SecureView (TM) by PowerLinx, Inc.

The "camera in a light bulb" simply screws into any light socket. Inside the "bulb" is a sophisticated low-light monochrome camera coupled to exclusive IRFS(TM) circuitry. This circuit "encodes" the video and feeds it directly to the power line. Each camera has a companion "decoder" which plugs into any wall outlet. A standard video cable connects the decoder to any TV or VCR. It's simple and easy. There are no wires to run, no holes to drill, and no antennas or complicated "tuning" is required.

PowerLinx Vision System(TM) ("PLVS")

This system for heavy duty trucks, recreational vehicles, and SUVs consists of small environmentally-sealed transmitter and receiver modules which connect to the vehicle wiring harness. Video from side or rear-vision cameras are sent to the driver via PLC (power line carrier) for viewing on a flat-panel or green phosphorous video display. Since the PLVS system accepts standard EIA/RS-170 video signals, the technology can be retrofitted to a wide variety of equipment. The technology is particularly appealing for tractor-trailer combinations and other towables such as fifth-wheel RVs.

PowerLinx(TM) Parking Lot Surveillance System (available 2004)

This system will extend the benefits of PowerLinx(TM) powerline video technology to wider-area installations in retail and industrial environments using our recently acquired digital patents along with our license for the VP6 codec from On2 Technologies, Inc.

The Company will continue to grow, develop, manufacture and sell different kinds of underwater video cameras, lights and accessories for the marine, commercial and consumer retail markets under the SeaView(TM) brand name.