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Power-Linx News

4 Mar 2004 -- PowerLinx, Inc. Retains ROI Group Associates, Inc. as Investor Relations Counsel

TIERRA VERDE, Fla., March 4 /PRNewswire-FirstCall/ -- PowerLinx, Inc. (OTC Bulletin Board: PWLX - News), the leader in powerline communication products, announced today that it has retained ROI Group Associates, Inc. as its chief investor relations counsel. Operating out of its offices in the heart of New York City's financial district, ROI Group Associates, Inc. (www.roiny.com) is a growth facilitator for small to mid-sized public companies. ROI assists its clients in raising money, locating and completing acquisitions, developing research and investment banking relationships and combines these services in a highly professional and systematic investor relations program.

Commenting on the recent appointment of ROI, Mr. George Bernardich III, Chairman & CEO of PowerLinx said, "The PowerLinx team looks forward to working with ROI and its experienced professionals. ROI's in-depth investor and public relations experience, along with its specific expertise in the security and technology fields is ideal for publicizing our Company. While the Company works to add additional achievements to our growing list in 2004, we feel it is now appropriate to present the story of our progress and exceptional powerline communication products to the investment community as we expect more exciting progress to come in the future."

For further information, please contact Charles A. Nelson at (212) 495-0200 ext. 15, cnelson@roiny.com, David Seto at (212) 495-0200 ext. 18, dseto@roiny.com, or Andrea Costa at (212) 495-0200 ext. 14, acosta@roiny.com.

About PowerLinx, Inc.

PowerLinx, Inc. (www.power-linx.com) designs, manufactures and markets products and applications developed to transmit voice, video, audio, and data either individually or in any and all combinations over power lines in AC and DC power environments, on any and all power grids. The Company has also developed and manufactures different kinds of underwater video cameras, lights and accessories for the marine, commercial and consumer retail markets.

This press release may contain "forward-looking statements" that involve risks and uncertainties, including statements regarding our plans, future events, objectives, expectations, forecasts, or assumptions. Any statement in this press release that is not a statement of historical fact is a forward- looking statement, and in some cases, words such as "believe," "estimate," "project," "expect," "intend," "may," "anticipate," "plans," "seeks," and similar expressions identify forward-looking statements. These statements involve risks and uncertainties that could cause actual outcomes and results to differ materially from the anticipated outcomes or result, and undue reliance should not be placed on these statements. These risks and uncertainties may include: the adoption of our new products by customers; our ability to identify, develop, and commercialize new applications for our products; the ability to manage our anticipated growth; scaling-up our manufacturing capabilities; protecting our intellectual property; and other risks and uncertainties discussed in filings made with the Securities and Exchange Commission (including risks described in subsequent reports on Form 10-Q, Form 10-K, Form 8-K, and other filings). PowerLinx, Inc. disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise.

Contact: Charles A. Nelson David Seto
ROI Group Associates, Inc. ROI Group Associates, Inc.
Phone: (212) 495-0200 x15 Phone: (212) 495-0200 x18
Fax: (212) 495-0746 Fax: (212) 495-0746
cnelson@roiny.com dseto@roiny.com

Andrea Costa
ROI Group Associates, Inc.
Phone: (212) 495-0200 x14
Fax: (212) 495-0746
acosta@roiny.com

PowerLinx: Doug Bauer
PowerLinx, Inc.
Phone: 727-866-7440
investor@power-linx.com

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