20 July 2004 -- PowerLinx Retains Bob Circosta as On-Air Talent
PowerLinx Continues Emphasis On Direct Television Retailing To Market SecureView(R) PowerLine Home Monitoring Products
TIERRA VERDE, Fla., July 20 /PRNewswire-FirstCall/ -- PowerLinx, Inc. (OTC Bulletin Board: PWLX - News), the leader in powerline communication products, has engaged Bob Circosta, a legend in Direct Response Retailing, as Spokesperson and On-Air talent for our powerline home monitoring products which include SecureView®, the "camera in a light bulb." Direct television marketing segments have been airing on major shopping network channels since early 2003 for PowerLinx's powerline home monitoring products. Mr. Circosta's addition to this sales and distribution channel adds credibility and will help maximize continued sales growth.
Mr. Circosta is currently President of Bob Circosta Communications Inc, the leader in Direct Response Retailing, on-air talent training, motivational speaking and sales training. Ed McMahon, Vanna White, Frankie Avalon and other savvy, international celebrities credit Bob with sharpening their abilities to power sell. Top-tier corporations like Guthy-Renker, HSN and TRISTAR Products also have turned to Bob to energize sales and profits. His unique approach has likewise been the subject of NBC's DATELINE and ABC's Good Morning America. Bob helped create the home shopping craze and served as Home Shopping Network's Vice President of Sales and Vice President of Sales Training and Development.
Commenting on Mr. Circosta's appointment, Michael Ambler, PowerLinx President & COO, stated, "We are pleased to have a professional of Bob's stature represent our SecureView® home monitoring product line. We believe he will have a major positive impact on our SecureView® brand image and sales as we expand the product offering later this year. SecureView® continues to sell extremely well when consumers see the power line technology demonstrated on home shopping television. Bob's talent, credibility and motivational style will help maximize sales in this important direct television retail distribution channel which we expect to expand later this year."
SecureView (R) by PowerLinx, Inc.
The "camera in a light bulb" simply screws into any light socket. Inside the "bulb" is a sophisticated low-light monochrome camera coupled to exclusive IRFS(TM) circuitry. This circuit "encodes" the video and feeds it directly to the power line. Each camera has a companion "decoder" which plugs into any wall outlet. A standard video cable connects the decoder to any TV or VCR. It's simple and easy. There are no wires to run, no holes to drill, and no antennas or complicated "tuning" is required.
About PowerLinx, Inc.:
PowerLinx, Inc., http://www.power-linx.com, develops, manufactures, and markets, among other devices, products, and applications developed to transmit voice, video, audio and data either individually or any and all combinations over power lines, twisted pair wires and coax in AC and DC power environments, on any and all power grids. The Company has also developed, manufactured, and marketed different kinds of underwater video cameras, lights and accessories for the marine, commercial and consumer retail markets.