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21 Sep 2004 --PowerLinx Signs Up LaunchPower to Market to Government Agencies and Integrators

PowerLinx Poised to Grow PowerLine Security System Sales Through LaunchPower Sales and Marketing Efforts

TIERRA VERDE, Fla., Sept. 21 /PRNewswire-FirstCall/ -- PowerLinx, Inc. (OTC Bulletin Board: PWLX - News), the leader in powerline communication products, has enlisted the services of LaunchPower, http://www.launchpower.com, to supplement our sales and marketing efforts in the government sector. LaunchPower joins our government relations agency, Alcalde & Fay, in bringing the Company powerline product solutions to the forefront in this very important market segment.

LaunchPower's President & CEO, Col. (Retired) James Opfer, and his team expect to focus on selling PowerLinx security systems while building awareness for our PLVS safety systems and connectivity products which all use patented powerline technologies. LaunchPower has developed a successful track record helping leading edge technology firms to deliver solutions to meet government commercial and defense security needs.
George S. Bernardich III, Chairman & CEO stated, "Our new relationship with LaunchPower reinforces our commitment to growing sales revenue at our current trends and beyond. They will significantly improve our ability to gain access and serve our customer base in the government market segment. Obviously, in today's world, our security products garner the most interest and we believe our PowerLinx Digital security cameras which use On2's VP6 codec will provide a solution not currently available in the marketplace. The powerline cameras provide mobility, security, flexibility and ease of installation and use which other systems may not be able to provide."

About LaunchPower:

LaunchPower, based in San Francisco, CA, works with Silicon Valley entrepreneurs, venture capitalists, angel investors and startups to deliver solutions to meet government commercial and defense security needs. LaunchPower: "Bringing the Pentagon to Silicon Valley!" http://www.launchpower.com

About PowerLinx, Inc.:

PowerLinx, Inc., http://www.power-linx.com, develops, manufactures, and markets, among other devices, products, and applications developed to transmit voice, video, audio and data either individually or any and all combinations over power lines, twisted pair wires and coax in AC and DC power environments, on any and all power grids. The Company has also developed, manufactured, and marketed different kinds of underwater video cameras, lights and accessories for the marine, commercial and consumer retail markets.

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