17 May 2005 - PowerLinx, Inc. Announces New President & CEO

ST. PETERSBURG, Fla.--(BUSINESS WIRE)--May 17, 2005--PowerLinx, Inc. (OTCBB: PWLX - News), a developer, manufacturer, and seller of power line communication products today announced that the Board of Directors has approved the election of Michael E. Tomlinson as President and Chief Executive Officer. Mark J. Meagher, who has been serving as Interim President and Chief Executive Officer until the Board could complete a search for a permanent candidate, will remain as a consultant to the Company through June 2005.

Tomlinson was appointed Executive Vice President, Sales, Research and Marketing on April 14, 2005. Prior to that, he was Director of Consumer Sales for the Company. He has extensive sales, marketing, product development, and general management experience, having served over 20 years with Havatampa Cigar, Lenox Brands, Pepsi Cola (18 yrs.) and Proctor and Gamble. From 1985 through 1988, he was a Vice President or Senior Vice President in charge of managing area franchises with profit and loss responsibilities. He re-engineered product lines and sales departments, managed marketing and customer service efforts, and restructured operations to increase profitability and market focus. For the years prior to joining PowerLinx, in 2003, he capitalized on his career experiences as a consultant with Benchmark Associates.

Jim Williams, Chairman of the PowerLinx Board said, "We are so very fortunate to have had a candidate, and now selection, to be our chief executive of PowerLinx, who has the breadth, depth and experience of Mike Tomlinson. We're also so very fortunate to have an internal candidate who is clearly such an outstanding choice. The Board believes Mike will lead PowerLinx to significant success. We wish him well and look forward to working with him."

Mike Tomlinson, in thanking the Board, said, "We have restructured PowerLinx to reduce costs and focus a much higher percentage of resources into two areas, produce more revenue from existing products and accelerate the development of new products and licenses from our core power line technology. I am honored to lead PowerLinx in achieving the revenue and profit potential from these opportunities."

Mark Meagher, who has been serving as interim President and Chief Executive Officer said, "PowerLinx is indeed fortunate to have Mike become its leader. I've been pleased to observe his skills and management effectiveness and can confidently state that he is the person to do the job. He will be a credit to the employees, officers and Board of PowerLinx, and I believe will enhance investors interests in the Company."

This appointment is effective immediately.